YOU CAN BE SOFT, AND STILL RUN SHIT.

YOU CAN BE SOFT, AND STILL RUN SHIT

I light candles before Zoom meetings.
I spritz rosewater on my face and keep crystals on my desk.


I speak gently. I move slowly. I take naps.
And I run several powerful, impactful businesses.

Some people still don’t get it.

They think softness means weakness.
That calm means passive.
That being nurturing somehow makes you less of a leader.

But I’ve never felt more powerful than I do in this season of my life-
where I’m both grounded and in charge.

I light candles before Zoom meetings.
I spritz rosewater on my face and keep crystals on my desk.


I speak gently. I move slowly. I take naps.
And I run several powerful, impactful businesses.

Some people still don’t get it.

They think softness means weakness.
That calm means passive.
That being nurturing somehow makes you less of a leader.

But I’ve never felt more powerful than I do in this season of my life-
where I’m both grounded and in charge.

THE MOMENTS THAT CHANGED EVERYTHING

As a young adult, I faced cancer not once, but three times. Each diagnosis felt like a test of everything I thought I knew about strength, success, and what truly matters.

I had been running the rat race, climbing the corporate ladder, and chasing achievements that never filled the growing void within me.

Cancer became my greatest teacher.

It stripped away the noise and the illusion of control, revealing what truly matters—alignment, self-worth, and purpose.

I learned to let go of the constant striving for "more" and start focusing on living a life that felt deeply fulfilling.

Through my healing journey, I discovered the power of self-care, resilience, and leaning into what lights me up.

I learned that success isn't just about accomplishments; it's about creating a life that feels abundant and meaningful at its core.

Most importantly, I learned that we get to create our own version of success, one that nourishes us instead of depleting us.

A blank, light beige background with a subtle gradient.
Shaunace West with curly hair in a strapless dress and heels, sitting on a modern white lounge chair against a brick wall in a black-and-white photograph.

REDEFINING LIFE & SUCCESS

My journey forced me to question everything I'd been taught about success, strength, and leadership.

I discovered that true power doesn't come from pushing harder or proving more. It comes from alignment—when your external actions honor your internal wisdom.

I built businesses not from hustle and grind, but from deep knowing and intentional creation. I developed a leadership style not from domination, but from presence and clarity.

The greatest revelation? Success feels entirely different when it's built from the inside out. When it honors your nervous system instead of overriding it. When it amplifies your gifts instead of diminishing your wellbeing.

I now lead multiple thriving businesses while honoring my body's rhythms, my intuitive knowing, and my need for space and beauty. This isn't just "balance"—it's integration. Where ambition and nurturing coexist. Where strategy meets soul.

This redefinition of success isn't just personal, it challenges everything we've been taught about what leadership looks like, especially for women. And it creates ripples far beyond what hustle alone could ever achieve.

Shaunace West with curly blonde hair sitting on a concrete floor, smiling and hugging her knee, wearing a light green blazer and light blue jeans, against a white paneled wall background.

NOW, ITS A REALITY THAT WAS ONCE UNIMAGINEABLE

One where I wear lip balm and activewear and still make executive decisions before breakfast.

Where I coach powerhouse women while sipping tea, wrapped in a robe, next to my dog.

I don’t bark orders.
I don’t hustle til I drop.
I don’t show up to perform or prove.


I lead.
I hold space.
I delegate.
I decide.

I build systems.
I create impact.
I take breaks.

This is what feminine leadership can look like.


This is what happens when you build a business from the nervous system out—not the ego in.

It’s not either/or.
It’s not hustle or float.
It’s both.

I light candles.
And I call shots.

Shaunace West with curly hair lying on a bed, hugging a small fluffy dog, with a laptop open nearby, in a cozy room with potted plants and decorative items.
An empty beige background.

Every business I’ve built is a reflection of my own transformation.

Proof that your story, no matter how hard, can be the blueprint for something bigger.

Shaunace West practicing yoga seated cross-legged with hands in a prayer pose, eyes closed, in a white yoga top and green shorts, with a tattoo on her side and wearing jewelry, against a plain white background.

11:11 Lab Skincare

When I couldn’t find non-toxic luxury skincare that honoured my healing journey, I created it. 11:11 Lab is for women who believe aging is a privilege, and self-care is power.

Sacred Space Yoga & Retreats

What began as gentle movement during recovery became my sanctuary. Now, my retreats offer women the same sacred space to slow down, reconnect, and transform.

Two spray bottles and one face mist bottle labeled '11:11 Lab', with the face mist in the center against a pink background with water droplets.
Shaunace West with short blonde hair wearing a white blazer, white high-waisted pants, and a white knotted top, smiling and standing in a bright, minimalistic room with white walls and a modern beige and white sofa in the background.

Sweeter Life Coaching

Your mindset changes everything. My coaching blends strategy, resilience, and purpose to help women rewrite their stories and build success on their own terms.

Shaunace West sitting on a cream-colored modern sofa, wearing a black dress with a tulle skirt, black high heels, a black leather jacket, and a gold crown, against a white brick wall.

Her Empire Co. VA Agency

I scaled my business by assembling my dream team. Now, I help other women reclaim their time, grow their empires, and lead with ease—without burning out.

A Few Lives Reimagined Together….

  • "Now I have a toolbox of life-changing techniques that are helping me rewire my neural pathways. I can sit with discomfort, watch it pass like a storm, and return to clear skies—with peace, not panic." - Jenni

    - Jenni

  • "I don’t know how to explain it, but the way you do it is so ‘secret ninja turtle’—you just kinda get in there. We’re just having a conversation, right? And then suddenly I’m feeling lighter, and I’m like… ‘Wait, what just happened? What did you do?!’ - Em

    - Em

  • "It gave me a better experience of what people mean when they say levels of consciousness. I felt like I was up a level observing myself. But I wasn't distracted or numb. If anything, I was more present—kind of counterintuitive. Like as I step away, the closer I become.”

    - Ben

  • “It feels like coming home to wholeness… I don’t know how else to describe it.”

    - Amanda

If you’re ready to lead your business in a way that honours your energy and your ambition, don’t put it off any longer.

CREDENTIALS MEET LIVED EXPERIENCE

▪️ 300-Hour Yoga Teacher Training

▪️ NLP & Hypnotherapy Certified

▪️ 10+ Years Occupational Therapist

▪️ 10+ Years Coaching Experience

▪️ Bachelor of Science (BSc OT)

▪️Founder & CEO of an award-winning skincare line

▪️4x Best-Selling Author

▪️Transformational Coach & Speaker

▪️Retreat Leader & Yoga Teacher

▪️VA Agency Owner

▪️3x Cancer Thriver

Shaunace West with short blonde hair sitting cross-legged, smiling, wearing a white tank top and dark pants, isolated on a black background.

WHAT YOU WON’T FIND ON MY RESUME

I’ve trained in aerial silks in the circus.

I’ve pole danced, bruises and all.

I’ve travelled to over 50 countries.

Started as a backpacker, now travelling in style.

I’ll always laugh loudest at my own jokes!